Why everyone should do Online Reputation Management?
Wondering why you should invest your time in online reputation management (ORM).
In this brief article, we will explain to you what is ORM and why you should do ORM for your personal branding as well as if you are running a local business or an organization.
What the heck is Online Reputation Management?
If you see the term reputation like how you handle your reputation offline, what your friends, family, colleagues, or business partner think about you when they hear about you. Similarly handling your reputation in an online world where millions of people search and read articles and if anything negative comes about your company it affects your image. Therefore handling and managing all the negative as well as the positive reviews/ post about you or your company online is known as online reputation management.
Let’s check some stats for a better understanding of ORM
- BIA Kelsey in their study found that almost 97% of people look for people review while searching for the local business online — It means that for all the local businesses who are doing local SEO to rank at the top of the search page you should put a concise effort on improving the reviews and your online image. A consumer would anytime prefer a local shop who has 4 or 5-star reviews than a shop who has no review of 1 or 2-star review. Therefore it is crucial or anyone’s success to manage their review online.
- An insight from Edalmine shows that two out of three people consider the internet as one of the most reliable sources — In the year 2019, the number of people on the internet was 4.13 billion up from 3.92 billion in the previous year. Therefore if you assume that people are not going to search about you online is absolutely false there will be someone who will be searching about you online or will stumble on your post online.
- 70% of hiring managers have rejected a candidate because of something they found online — If you are a candidate looking for a job always check you social media post and profile what is the post you are sharing and if you are sharing or liking a post that is very negative or which does not go along with the company policies 70% are the chances that you are not going to get selected. A pro tip create two social media profile one for your personal stuff and the second one for your professional stuff and always share your professional profile to the recruiters
- Facebook has become the 2nd most popular review and recommendation website in the world — Many businesses fail to check the reviews they are getting on the social media sites their only concern is google my business and other sites. Always keep a tab on your social media pages because it is most likely that a customer will check your social media page before ordering your product or services and he or she will check what are the existing customer is saying about you. Therefore you should always keep an eye who is giving you what type of review.
Reviews from customers can improve your click-through rate — 87% of the people will look for 3 to 5-star reviews before they order your service or product which clearly shows that consumers put their trust in the online reviews. Therefore it is the responsibility of every business owner or the personal branding coach that you actively get a 3 to 5-star rating otherwise the potential customer will look elsewhere
Reviews can be used as a trust signal from you to increase the conversions — Your business reputation is the number one asset. Your potential customer goes and checks your reviews so that they can make a decision about which business to the patron. Furthermore to explain a growing number of consumers read at least 11 reviews before they feel they trust the business if you allow the customer to read your reviews comfortably the higher the likelihood of conversions
Enough of the theory in order to make your life easy from now onwards ill show you different applications or websites from where you can manage your online reputation easily without being constantly reading and looking for the reviews.
The Brand Grader — Its a free tool that provides an understanding of your brand in terms of how it is performing online. It will automatically recognize and capture the most highly rated blogs or articles that have mentioned your name or your business name in the last 30 days. For better understanding, the tools give you a score from which you can easily understand how your brand is performing.
Google Alerts — Google alerts can help you to keep updated if anyone mentions you or the topics that you want to keep an eye on which concerns your business. To set up an alert all you need to do is to search for a particular keyword and then decide how often you want to receive notification regarding it via email. The great thing about google alert is that it is absolutely free and it covers every topic that is indexed by google.
Mention — In terms of scanning the social media mention is the type of platform that scans more than 1 billion sources from social media networks and blogs and many other web properties. You can use it to track your customer as well as your competitor by using different search criteria. The mentions price range starts from 25$ to 29$ on per month basis but you can check the tool does it fit your criteria during your 14 days free trial period.
Conclusion — To manage and build your business reputation online it translates to actively influencing the impression that your brand leaves on the customer. Therefore the very must think that you need to decide is how you want your brand to get perceived. Paid media, earned media, owned media, and social media are marketing channels that will help to shape up your brand online reputation.
I hope this article has added value. Please comment below are you investing your time in Online Reputation Management.